I work at the intersection of concept creation and design thinking, developing distinct brand identities grounded in clear narratives and precise visual systems. The practice moves across fashion, architecture, and related fields, extending into campaigns, social media, and digital platforms to ensure consistency across every touchpoint.

My sustainability project AlMadda received global recognition, with awards and press coverage, reflecting an ongoing interest in material-driven and responsible design. Projects span Egypt, Cyprus, Saudi Arabia, and Qatar.

Studied Graphic Design with a minor in Architectural Design at the American University in Cairo. Previous experience at Maison Pyramide.